Starting a company is lonely and risky. We change that. Good add Ventures is a venture studio. We cultivate a pool of validated tech for good start-ups aligned with our Code of Ethics.
We rigorously validate every opportunity before you even step in. We develop the strategy, the brand, and the MVP. Then we hand you the keys to a vehicle that is ready to drive.
itoms, our vetted concept ready for leadership
itoms is a decentralised communications platform where brands own their audience and users enjoy content with zero ads and zero algorithmic noise.
It is built to restore digital ownership to content creators and brands. By moving away from "extractive" social media models, itoms allows them to host their content, from articles and videos to podcasts, on a custom-branded grid under their own authenticated domain. This approach ensures creators can bypass the unpredictable algorithms and fragmented flow of traditional third-party platforms.
As a plus, for the end user, itoms replaces the cluttered, addictive feed with a streamlined, curated experience. Followers receive updates from the brands they explicitly choose to follow via email. It is a dual-sided solution: a powerful conversion engine that keeps traffic within a brand's own ecosystem, and a clean, intentional discovery tool for a more mindful digital life.