A venture studio creating impact-driven startups
Good add Ventures is a startup venture studio. We partner with founders to build world changing, breakout companies that leave a positive mark on the world.
All ventures are supported by Good Unicorn, a growth agency helping impact-driven startups achieve meaningful social, environmental and economic impact.
Engineered to enhance human well-being
We operate on one uncompromising belief: technology must serve humanity, not exploit it.
The modern digital landscape is broken. Algorithmic noise, burnout, disconnection, and the erosion of truth and reality have become the norm. Attention is broken into micro-interactions and harvested for profit. We are building the fix.
We don’t just fund companies; we create impact-driven startups from concept to scale. Our mission is to engineer solutions that enhance human well-being, not harvest it.
Active Startups
We have selected the following startup from our ‘ideas pool’ to actively work on:
Beyond social media
A decentralised communications platform where brands own their audience and users enjoy content with zero ads and zero algorithmic noise.
Users subscribe only to the content they value with zero ads, zero noise. itoms empowers creators to build direct, meaningful relationships, bypassing the manipulation inherent in traditional social media.
Status: Live Beta
Target: Ethical Brands, Youth Market & Institutions
Platform: Web & Mobile
Founder(s): Complete
Regenerative rest
Napp helps organisations reduce fatigue and improve performance through science-backed workplace recovery programmes. Combining rest-space design, personalised nap protocols, and outcome measurement, Napp enables employers to make restorative rest a practical and measurable part of working life.
Set to launch as both a mobile application and a Virtual Reality experience, Napp combines science-backed recovery protocols with carefully designed environments that make restorative rest practical, accessible and measurable in the workplace. It combines calming sensory cues with guided, science-backed rest cycles to help users achieve deep, restorative rest in as little as 30 minutes. The result is a healthier, more focused and more resilient workforce.
Status: Private Alpha
Target: Corporate HR Departments
Platform: Mobile App & VR
Founder(s): Complete
The real social network
A social network reimagining social connection by transforming digital intention into real-world gatherings.
By removing feeds, likes and endless scrolling, Resbite shifts the focus from consuming content to creating experiences. Through activity discovery, event planning and trusted friend-of-friend introductions, the platform makes it easier to build authentic, meaningful relationships. The ultimate goal isn't to keep people on the platform, but to help them spend more time together in the real world.
Status: in Development
Target: Adults seeking social connection
Platform: Mobile App
Founder(s): Hiring
From Screen Time to Play Time
A musical animation series, picture books and ethical toy ecosystem designed to convert passive pre-school screen time back into healthy, real-world play.
By utilising slow visual pacing, a calming non-verbal protagonist, and the signature cue "Ready, Steady, Flo!", the show acts as a bridge away from the screen. Success is not measured by binge-watching, but by how quickly children drop the screen, pick up their real-world toys, and enter their own deep flow state of imagination.
Status: in Development
Target: Pre-school (Parents)
Platform: YouTube Kids, Audio Channels, Books & Retail (Toy Sales)
Founder(s): Complete
Follow our journey
Step inside the real journey of building a venture studio with our new series of video podcasts. No script, no filters; just the work.
Follow Stephen Gray and the startup founders as they transform bold ideas into scalable ventures that solve real world problems, seize market opportunities, and deliver lasting impact with sustainable returns.
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We need tenacious leaders with big hearts
At Good add Ventures, we de-risk the path to impact. We provide the validated idea, the MVP, and the operational strategy. You provide the grit to lead.
We are always looking for founders for our impact-driven ventures. Join us to steer a mission-aligned ship that is already built and fueled for success.
